5 steps to planning a profitable business retreat

21st April 2024
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What can adding a retreat really bring to your business? Is it worth the admin? Can it bring in additional revenue? We say, yes! And here’s 3 reasons why.

Adds a high ticket offer to your portfolio

Let’s say you’re currently selling ebooks and online courses ranging from £50 to £900. In-person retreats can have four-figure price tags, which can help you attract audience members looking for a more hands-on approach and position yourself as an authority.

Diversify your income streams

Selling one £1,500 retreat ticket replaces 30 sales of a £50 ebook. With a retreat in your product portfolio, you can likely run fewer launches, still increase your income, and work less.

Help identify your premium clients

Once you start selling your retreat, you’ll notice people in your audience who are willing to pay a lot more to get the best, most customised teaching from you. Tag and track them in your email marketing system and give them special attention and offers in upcoming launches.

Here’s our top five tips to planning your first retreat:

1Decide on a tangible goal

Before you dig into the where and when, think about the type of leadership and support you want to provide on the retreat. How much do you want to make or is this not about profit? Are you upselling to something else?

What type of retreat is this and what’s your purpose for hosting it? Do you want a small intimate 10 people at £5K retreat or 30 people at £2K? What are you wanting from this?

Then think about who you want to attend? Define who you want to serve with your retreat, in what way, and with what energy—it will drive the next steps of your retreat planning and later, your retreat marketing.

2Get set on deliverables

The perfect retreat topic guarantees satisfaction for your attendees. There are two sides to that coin:

  • Making people confident about your retreat upfront, so they book
  • Making attendees feel the same way at the end, so they keep buying from you and also tell others about it

Give your attendees a goal that’s achievable in a weekend or a week. For example:

“Go from a podcast idea to a live, launched podcast in a week”, “You’ll leave with a complete fitness and nutrition plan to hit your goals”, “Rest, reflect, and set goals for the next year in one weekend”.

3Define your retreat format

A clear plan of how time will be spent at the retreat has several benefits. It shows you know what you’re doing, helps potential attendees know if the schedule matches their learning style, and minimises missed expectations. The top three things to map out are:

Length – Retreats start at a minimum of two days; longer ones span from seven to nine days. A three-day retreat is the simplest, most flexible starting point—it’s easy to fit into a work week and the right length to fit a decent amount of content into.

Location – Is it going to be in a completely private space like an airbnb or something more public, like a hotel meeting room or even a co-working space? Consider venues that make food and accommodation easy to access and good public transport access.

Name – What are you going to name your retreat? Make it easy to understand and don’t overthink it. You can go as simple and obvious as “Business Strategy Retreat” or with something more creative. Start simple and you can always evolve your retreat name over time.

4Make sure your retreat is accessible

Before you confirm your venue, there’s a few things you need to make sure you consider. Make sure you ask every guest at the checkout when buying their space.

Accessibility

Make sure as well as being accessed by public transport/car park etc that the venue you choose to host with also is accessible including wheelchair access, hearing or visual support, quiet spaces.

Dietary needs

If offering food, what dietary needs and restrictions can the venue accommodate for. Double check with the venue when they need this information.

5 – Cost contracts and costs

Remember you can include the cost of accommodation and meals in your fee or have the attendees cover those themselves. If you want to include accommodation, you may need to take out extra insurance and register yourself as a travel agent so it is easier to not include it.

And with that in mind… Don’t undercharge. Remember to include extra things you may want to include or have on the retreat like extra activities or welcome gifts.

You might be tempted to just add a small margin on top of the costs of organising, but remember you’re also charging for your skillset, time, focus, and the long-term results you provide.

Low cost can feel like low value to those who need what you sell, so go into this process confidently.

Ensure your clients sign a contract for your in-person retreat that limits your liability. You might want to include this as a tick box on your terms and conditions when they buy, always be transparent from the off. It should set 100% clear expectations of what will be delivered in a legal document including protection of your Intellectual Property and any unforeseen circumstances that may come up out of your control.

Adding a retreat to your business model can be both profitable and fun, magic often happens when you get together with like-minded individuals in a relaxed environment. You can also use the retreat to upsell to your other services or enhance your trust authority in your industry.

If you’re looking to attend a business retreat, keep an eye out for our future That Strategy Co ones, the next one is Vegas!

Come to Las Vegas!

Allow yourself the space to find clarity around not only what you want for your business in 2024, but also how to put those steps in place.
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